Shannon Masjedi – CEO, President

Mrs. Masjedi was the inspiration behind a unique brand of alcohol infused ice pops and ice cream. With her extensive relationships and contacts within the alcohol, food and beverage industry she was able to penetrate the top 5 markets within the country. Shannon’s operational and logistical skills enabled for such a unique brand to be recognized as one of the most innovative brands of the alcohol industry. Mrs. Masjedi has deep rooted relationships at an executive level with nationwide distributors. This makes her and her team be a unique asset to expand brands and companies and position them for success.

Mrs. Masjedi’s ability to implement efficiencies and create new and efficient operating platforms make her a huge asset to any company and its operations.

Mrs. Masjedi studied aeronautical engineering at ASU where she obtained several pilot licenses. Shannon’s history includes a lineage of air force pilots including her father who flew Air Force 2 under the Carter and Ford administration and she carries these values and ethics into her business dealings.

Frank Igwealor – CFO

Frank Igwealor, CPA, is a financial manager with broad technical and management experience in accounting, finance, and business advisory as a principal partner at Goldstein Franklin, Inc. since November 2011. Mr. Igwealor is also a director at American Renaissance Capital, Inc. Mr. Igwealor is a Certified Financial Manager, Certified Management Accountant, and Certified Public Accountant. Before Goldstein Franklin, Mr. Igwealor was the Sr. Vice President and CFO of Los Angeles Neighborhood Housing between May 2007 and October 2011.

During the sixteen years prior to his joining Los Angeles Neighborhood Housing as the chief financial officer, Mr. Igwealor worked in various financial management, accounting, strategic planning, risk management, restructuring, recapitalization and turnaround capacities for various big and small businesses.

Over the past 24 years in accounting and finance, Mr. Igwealor has always operated on the premise that a nation’s most valuable asset is her human capital – and that job creation is the essential element to a true and sustainable economic and prosperity.

Marc Shenkman – Chairman of the Board

A graduate of the University of Vermont, Mr. Shenkman has an extensive background in the financial services industries. Marc worked in with Dean Witter and Bear Stearns trading mortgage back securities, financial futures and hedging institutional portfolios. Mr. Shenkman is currently President of Priority Financial Network. PFN is a mortgage banking company based in Calabasas, CA. Priority Financial Network originates over $1 Billion of retail mortgages in seven Western States.

Eddie Masjedi – Business Development

Mr. Masjedi began his career as a successful entrepreneur at a very young age. In 1997 he joined his father’s corporation, which at that time was one of the leading importers and exporters of raw leather goods in the world.

After his first experience in the business world, Eddie chose to further his education at Cal State Northridge University majoring in Business.

In 1990 at the height of the Express Film Developing era Mr. Masjedi purchased and operated a wholesale film-developing store in Tarzana, California which serviced the Southern California area in both the consumer and commercial areas. That business grew to over 25 employees and added a mail-order film-developing company to the already growing family corporate portfolio. This company, which Eddie built from the ground up, grew to be the largest mail-order film-developing company nationwide developing at times up to 500 rolls of film a day. The company was later sold to a large corporation, earning Eddie his first major profit.

Mr. Masjedi continued his business career by purchasing a small pen company in Azusa, California, which would later partner with leading writing instrument companies in the industry. In 1996 Eddie began to get involved in plastic manufacturing. He sought and found a local manufacturing plant which he purchased in its bankruptcy stage. Applying his entrepreneurial spirit and experience, he saw opportunity and moved the entire operation to a much larger facility. Further recognizing the plastic market’s potential, he strategically added state-of-the-art machinery to its existing line. Through vigorous and innovative marketing as well as product diversity they soon became one of the largest retail manufacturers of drinking straws in the retail market place.

Recognizing the strength of Mr. Masjedi’s company and its strong reach into the retail market his company was purchased by the largest manufacturer and distributor of paper goods in the country for a large profit.

Eddie then went in to the clothing industry and around 1999 to 2000 was one of the leading exporters of Levis jeans to Europe. Expanding on his clothing business, Eddie became involved in the start-up of Lucky Brand and Hale Bob clothing.

Throughout his career, Eddie worked in the alcohol distribution business. He was co-creator and distributor of Papas Beer. He is also responsible for creating a successful low-cost distribution service, selling and managing large quantities of beer and wine to low-end markets and retailers. Throughout his career in the alcohol industry Eddie has been involved with all aspects of the business including distribution, management and maintaining successful relationships with both vendors and customers.

Eddie speaks 4 languages and is a well respected member of his community.